palladio's lessons for the design of organisations: 4. iconic elements of form

Some organisations become iconic in a certain aspect their form. The iconic maybe  in their people (singapore airlines), their outlets (McDonald's Drive-in restaurant), the form of their products (the coca-cola bottle) or their price (primark). 

Creativity and originality combined with perseverance and dedication are the base for an icon. The iconic value emerges more than it is created.

And great iconic forms evoke copycats.