The value of good design is that it makes the actual interaction with the object, subject to the design.
It means that, in the end, the design of a meaningful organisation is to make the individual experience coincide with the collective, however varied that may be.
That is what strategic design is about.
The strategics relates to a measure of awareness and deliberateness. Strategic design is based on a conscious proces, regardless of the measure of control or the methodology. Strategic is intentional. The purposeful social space is a result of human choices and behaviour, not of instinct or devine acts.
Strategic design connects with the arts in that form and meaning (which is experience) are one. Maybe not as abstractive as in the arts, but the emotions and feelings, the questions and the answers that a purposeful social space induces, are profound and existential.