strategy is not an object, neither is an organisation

a purposeful social space is what it provides, not so much as what it is in itself. finding the strategy to design it takes care of this starting point. the elements and attributes are important as they make up and describe the space, but what counts how they work in conjunction and the experience and and emotion they evoke.


an illustration


the design of a cup is off course about the cup


but even more so it is about


what it contains


what it is for


what holds it


what touches it.